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Free Labs è un laboratorio creativo in cui vengono elaborati e realizzati progetti di comunicazione PUBBLICITARIA non convenzionale. L’obiettivo di Free Labs è di unire esperienze CREATIVE ALLE ULTIME TENDENZE DEL MARKETING in un'unica esperienza di comunicazione, per dare vita a performance PUBBLICITARIE in grado di comunicare in un modo sofisticato, provocatorio e all'avanguardia.

SIAMO A LEQUILE (LE) ITA




lunedì 21 gennaio 2013

qr code ed innovazione nelle strategie di marketing


QRt GALLERY & GUERILLA QR HEADS
Deriş Patent wanted to use its sponsored area at International Brand Conference with a different project and attract attendees to their area.So they created an art gallery which exhibits Qr codes only.When you read those qrs with your smart phones, there comes a short test about patents..Ones had done it with the shortest time and less mistakes, won awards.
By the same time, a crew that wore boxes branded with QR codes was at the conference hall to attract them to the exhibition-contest.When you read the qr codes,you had a message which gave you an info about the contest and directed you to the area.

deriş_international brand conference_qr art galery_marka konferansı_2012_no comment event and alternative marketing_etkinlik ve alternatif pazarlama_qr code (4)
deriş_international brand conference_marka konferansı_2012_no comment event and alternative marketing_etkinlik ve alternatif pazarlama_qr code (2)

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