©reativamente

Free Labs è un laboratorio creativo in cui vengono elaborati e realizzati progetti di comunicazione PUBBLICITARIA non convenzionale. L’obiettivo di Free Labs è di unire esperienze CREATIVE ALLE ULTIME TENDENZE DEL MARKETING in un'unica esperienza di comunicazione, per dare vita a performance PUBBLICITARIE in grado di comunicare in un modo sofisticato, provocatorio e all'avanguardia.

SIAMO A LEQUILE (LE) ITA




martedì 2 aprile 2013

guerrilla marketing arte contemporanea no photoshop



Not Photoshopped: New Optical Illusions by Felice Varini
Varini Optical Illusions 1

As you approach a curve in a parking garage, suddenly a large abstract object seems to float in space just ahead, as if overlaid on top of a static image rather than a three-dimensional setting. You’re not hallucinating: it’s a painted geometric illusion by artist Felice Varini, who has a vast portfolio of similar works spanning decades.
Varini Optical Illusions 2
The Paris-based Swiss artist has painted dozens of settings, public and private, indoors and out, that come together into an optical illusion only when viewed from a certain vantage point. From every other perspective, the markings seem random and chaotic, splashed across railings, walls, ceilings and streets.
Varini Optical Illusions 3
Varini Optical Illusions 4
The effect is so disconcerting at times, that people coming across images of the large-scale paintings often assume they have been Photoshopped. But once you see photos of the scene from different angles, the magic of Varini’s work (and others like it) becomes clear.
Varini Optical Illusions 5
In order to be appreciated and understood, these anamorphic illusions require action – movement – on the part of the viewer. But if you never bother to explore the scene in order to make the image come together, Varini doesn’t mind.
Varini Optical Illusions 6
“The viewer can be present in the work, but as far as I am concerned he may go through it without noticing the painting at all. If he is aware of the work, he might observe it from the vantage point and see the complete shape. But he might look from other points of views where he will not be able to understand the painting because the shapes will be fragmented and the work too abstract. Whichever way, that is ok with me.”

Nessun commento:

Posta un commento